Finding Your Why
Simon Senek is right. People connect with you because of who you are, not because of what you do. They connect because of your vision, your values, your passion, that illusive thing that makes your sparkle – your Why. “If we possess our why of life we can put up with almost any how.” says Nietzsche. So here we are all looking for our Why.
I titled my article “Finding Your Why” because I want to question it. I see so many people getting stuck thinking they need to find their Why before they can achieve things in life, when in fact I suggest to you that your Why might actually find you.
At least that has been my experience. Hi, I am Christina Cabrera and I am a money mentor and guide for women and that is my Why.
Now a days my passion for what I do is red hot and I pretty much spend most of my time guiding women through the maze of money concepts and how to think about money. To enlighten, educate and empower women, so they can create ease and freedom from their money worry – that is my creed.
But I did not suddenly wake up one morning with this mission and a clear Why for what I do. In many ways I am an accidental Money Guru. I became one because I was looking for one 30 years ago when I needed guidance and could not find anyone that inspired me. That started what feels like an epic journey of self-discovery and a slow, but very clear birthing of the Why that I live today.
So, I put to you that you can actually fall into a Why, which grows with you and gets polished along the way like a diamond does.
Today I am one of 4 finalists in the 2017 AFA Excellence in Female Advice Award in Australia. That puts me in the top 2% of Australia.A mighty feat considering there were 201 applicants.
My career as a money woman started 30 years ago when I needed advice and was bitterly disappointed with the quality of people that were available then.It did not help that back then very few women dared to step into the wilderness of money management. Everywhere I went I got the same unspoken but clear message: “Don’t worry your pretty little head – we will look after you”. Needless to say, I did what any self-respecting woman would do: I started my own advisory firm after studying and becoming one of the first 100 Certified Financial Planners to graduate in Australia. Mission accomplished, but looking back my Why was really fuzzy.
Fast forward 30 years and here I am. My Why has grown with me and has become crystal clear – to enlighten, educate and empower women, so they can create ease and freedom from their money worries. Will my Why change? Most likely. It will continue to grow and morph with me as I see what needs to get done. Where can I roll up my sleeves next – show up and do what I am called to do?
Putting it all together:
- Be patient:If you feel like you have not found your Why and you feel frustrated, maybe you need to relax a bit.Don’t try to push the river, it flows by itself.
- The universe has a way of leaving clues. Look around you and see what experiences you are having in your life.What is lacking? What can be improved? What enrages you? That might just be your Why.
- Your Why might in fact be You.Let me explain:I don’t think our value comes from just our “accomplishments”.Our value comes from being who we are and how we show up in the world.Maybe just being there for a friend in need can be your Why.
So here it is: Your Why does not need to be high and mighty – it just needs to come from the core of who you are and what matters to you, from a place of genuine desire to make a difference.
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